Akapan Thienthaworn

Design thinking for business management: An exploration into how design thinking can influence business innovation strategy for supporting SMEs design business development in the UK and Thailand

Supervisors: Dr Martin Bouette and Professor Seymour Roworth-Stokes

This research will focus on design thinking as a cross-disciplinary between the design and business environments. The main purpose is to investigate design thinking within SMEs design companies in the UK and Thailand, evaluate the key success factors in using design thinking for business management innovation strategy, identify the difference between the UK and Thai design companies in applying design thinking for business management and develop new conceptual business models and toolkits integrated design thinking into SMEs design business strategy. It is the crucial element for creative economy development in terms of accelerator which would lead to design business success.