MA Design, Innovation & Brand Management
1 year full-time
MA Design, Innovation & Brand Management at UCA Epsom encourages you to consider the value of branding in today's competitive global environment as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become an ever-increasing need.
The key to successful brand development is an understanding of its synergistic relationship with innovation.The popular view has been that branding is connected with logos, advertising and manipulation, while innovation is to do with more process-orientated development.
Key study topics include:
- Exploratory project
- Research and communication methods
- Theoretical discourse
- Professional practice
- Work placement opportunity
- Final project culminating the ideas and concepts developed throughout the course.