UCA at Alternative Fashion Week
London Fashion Week might be the industry's elite showcase event but its edgier younger sister is Alternative Fashion Week (AFW), where Pre-Degree students from the University for the Creative Arts (UCA) recently took their designs to the catwalk.
Twenty-five aspiring designers from UCA Rochester's Foundation, Extended Diploma and Access courses travelled to London's Spitalfields Market last week to show their experimental creations.
AFW is a unique free event that puts the newest fashion designers directly in front of the press, public and fashion industry
Jenny Hughes, Further Education tutor at UCA, said: "AFW is an ideal opportunity for our students to experience the energy and excitement that comes with a live fashion catwalk event.
"The students had to organise every aspect of the show themselves: from designing, making and styling, to photography, promotion and the final catwalk presentation. Not only have they gained invaluable experience and insight into what it takes to create a live fashion event, I'm sure it will build their confidence and creative skills as they go on to study at degree level in September."
The collection, which was based on the theme 'Multiples of Nature' and made within three weeks, boasted a range of construction techniques, including digital textiles, embroidery and knitting.
Further Education students preparing to study Fashion Promotion at degree level helped style the show and took charge of the backstage organisation and promotion.
Foundation student, Emma O' Halloran, said: "I really enjoyed taking part in Alternative Fashion Week - it gave me a fantastic insight into how the industry works. The atmosphere backstage was really exciting and it gave me a lot of confidence in my work – I'm definitely going to take more risks with my designs in the future."
Student, Annabel Giraud-Telme, said: "The opportunity to take part in Alternative Fashion Week was priceless. We all loved being able to show off our work and it gave us extra motivation as we created our pieces."
Over 80 designers from the UK, Europe, Uruguay and Sri Lanka were selected to show their work at the free, five-day event which is fames for its trend-setting fresh talent.
AFW is organised by Alternative Arts, a publicly funded organisation which supports fresh talent. It offers designers and visitors exciting and original art forms at no cost to the designers.
For more information contact:
David Reilly, Press Officer, UCA
T: 01252 892939