UCA's magnificent seven handed D&AD Awards
Seven pieces of work by students at the University for the Creative Arts (UCA) have won prestigious Design and Art Direction (D&AD) Student Awards.
Best of Year accolades were bestowed upon six projects, while Scott Wooden and Adam Alexander, who study BA (Hons) Graphic Design: New Media at UCA Epsom, have received a nomination for a much-coveted Yellow Pencil.
The pair, whose promotional video for Hewlett Packard was nominated in the Moving Image category, will find out if they have won the overall award at a special ceremony in London on 26 June.
Scott Wooden, said: "It feels amazing to be nominated for a Student Yellow Pencil - winning one would be out of this world. Knowing that leading industry experts chose our piece, justifies all the ideas, hard work, tweaks and iterations we put into it.
"Our brief was to bring the workstation to life, so we took this literally and brought our video to life with puppets which gave it an important element of humour and made it original."
Fellow Graphic Design: New Media students Chris Brown, Jamie Hoy and John St. Leger (Moving Image) and Seth De Silva and Povilas Uogintas (Typography) received Best of Year nods, which are one step down from a Yellow Pencil nomination.
Ben Stopher said: "Creatives the world over value the D&AD Student Awards above any other, so winning a D&AD Student Award truly marks you out as one of the best."
Four projects at UCA Farham were also recognised by D&AD.
BA (Hons) Graphic Communication students, Ash Jordan (Packaging Design), David Davies (Typography) and Oliver Williams (Typography), were Best of Year winners, alongside BA (Hons) Advertising, Branding & Communication students, Charlotte Hugh and Danny Pallett (Make Your Mark).
Craig Burston, Graphic Communication course leader at UCA Farnham, said: "This is excellent news for the course and UCA. Last year, one of our students won a Yellow Pencil, so we've got a good track record of success with D&AD, and it's great to keep this tradition up.
"D&AD competitions are entered in great numbers within the UK and overseas, so to have three students in one academic year recognised for their excellence is a great testimony to the quality of the work produced on the Graphic Communication course.
In 2011, BA (Hons) Graphic Communication graduate Emma Hayes won the Best Packaging Design Yellow Pencil for her Body Shop concept which involved wrapping the products in branded, recycled paper.
The D&AD was formed in 1962 by a group of designers and art directors, including David Bailey, Terence Donovan and Alan Fletcher, to celebrate creative communication and raise standards within their industry.
Today, its awards are valued above any other by creatives globally, and are widely regarded as the benchmark for creativity.
For more information contact:
David Reilly, Press Officer, UCA
T: 01252 892939
E: dreilly@ucreative.ac.uk
